When you choose .sydney, you get more than just a domain name. With a wide breadth of names still available, you’re more likely to secure your first-choice web address or capture an entire industry with a premium name. A .sydney lets you align your site to one of the world’s most iconic city and tells your audience where you’re based.

Having SEO-friendly keywords, like location, built right into your site’s web address also draws in high-quality traffic — no more guessing about where your business or services are located. It can also help boost search engine rankings.

Already have a website? No problem. Instead of overhauling your entire website, use a .sydney domain name as an easy-to-remember redirect. Use a shorter, snappier web ad dress for marketing materials or a campaign landing page while keeping your existing site.